Please contact me for more comprehensive work samples.

Hook’d Social Music Platform

Hook'd iOS music platform

Overview

Collaborating with a music software startup, I led a team of internal and client-side engineers, designers and strategists to launch a one-of-a-kind social singing experience. Starting from a proof of concept, I spearheaded development of iOS and Android prototypes, conducted rounds of usability testing & focus groups, and directed creation of the brand identity.

Beyond owning the entire product experience, I helped the client build a team to support the community of users,  marketing campaigns and social strategy. After bringing the iOS app to launch, acquiring 1mm downloads and 300k monthly active users, I led the expansion of the platform to include an iOS Hook’d for Messenger app and live activations at SXSW and MTV’s Isle of MTV on Malta.

projects-hookd-1

projects-hookd-2

projects-hookd-3

projects-hookd-4

projects-hookd-5

Role

Head of Product, Creative director, Experience design

PepsiCo

PepsiCo digital experience

Overview

Working with fellow strategists and creatives, I helped pitch and win DAOR status for my agency with PepsiCo. Over the subsequent months, I worked closely with the client’s Digital and Comms teams to identify key problems to solve, while developing a holistic content strategy to better align with their corporate communications strategy. This led to the relaunch of their corporate website and creation of a live storyhub to immediately surface the global stories that matter to customers, investors and the media.

PepsiCo storyhub experience

Role

Creative & UX director, Project & Content Strategy lead

IAC

projects-iac-1

Overview

As the project creative lead, I worked directly with the client to architect the overall site strategy and experience design of IAC’s corporate website. Leading the team of content strategists, interaction designers, and developers, I guided the project from concept, through design and development. As a holding company with a revolving portfolio of products, IAC’s primary business requirement was a flexible and simple CMS for their internal comms team.

Role

Creative & UX director