Hook’d Social Music Platform
Collaborating with a music software startup, I led a team of internal and client-side engineers, designers and strategists to launch a one-of-a-kind social singing experience. Starting from a proof of concept, I spearheaded development of iOS and Android prototypes, conducted rounds of usability testing & focus groups, and directed creation of the brand identity.
Beyond owning the entire product experience, I helped the client build a team to support the community of users, marketing campaigns and social strategy. After bringing the iOS app to launch, acquiring 1mm downloads and 300k monthly active users, I led the expansion of the platform to include an iOS Hook’d for Messenger app and live activations at SXSW and MTV’s Isle of MTV on Malta.
Head of Product, Creative director, Experience design