Hook’d Social Music Platform

Hook'd iOS music platform

Overview

Collaborating with a music software startup, I led a team of internal and client-side engineers, designers and strategists to launch a one-of-a-kind social singing experience. Starting from a proof of concept, I spearheaded development of iOS and Android prototypes, conducted rounds of usability testing & focus groups, and directed creation of the brand identity.

Beyond owning the entire product experience, I helped the client build a team to support the community of users,  marketing campaigns and social strategy. After bringing the iOS app to launch, acquiring 1mm downloads and 300k monthly active users, I led the expansion of the platform to include an iOS Hook’d for Messenger app and live activations at SXSW and MTV’s Isle of MTV on Malta.

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Role

Head of Product, Creative director, Experience design


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