My passion for products lies in creating rich and meaningful experiences that disrupt existing & emerging markets to solve real business problems. I’ve honed my craft over years of driving ideas from concept to prototype to market launch and beyond.

Starting with a solid product roadmap, customer acquisition & market strategy, every solution is an opportunity to create a delightful and engaging experience that’s poised for market growth and adoption. I believe in evidence-based design by gaining validated learning from real users, data and market research, with a process that’s rooted in iterative feedback loops.


Product Ideation, Experience & Service Design, UX Research, Brand Identity & Architecture, Creative Direction, Content Strategy, Customer Growth & Acquisition